 Marketing Tools and StrategiesAs microfinance institutions (MFIs) start to realize the critical need to develop their marketing competencies, we are actively promoting the development of marketing practices through specific modules of technical assistance such as the following: Market Intelligence: analysis of the context, competition and customer Value Creation: Marketing segmentation and defining the target market Market mix: product development, promotion, pricing and delivery channels Customer Retention Now, leading the "coming of age of marketing" in the industry, we are introducing other marketing disciplines to the field, such as brand development models, marketing strategic planning,tactical marketing initiatives (including effective advertising methods), and marketing organization and processes. | 
